What's on your mind?
"The rumours of the demise of the U.S. manufacturing industry are greatly exaggerated."
"The big problems are where people don't realise they have one in the first place."
W. Edwards Deming
"I would say Pittsburgh softly each time before throwing him up. Whisper Pittsburgh with my mouth against the tiny ear and throw him higher. Pittsburgh and happiness high up. The only way to leave even the smallest trace. So that all his life her son would feel gladness unaccountably when anyone spoke of the ruined city of steel in America. Each time almost remembering something maybe important that got lost."
Jack Gilbert, Poet
"A relentless barrage of “why’s” is the best way to prepare your mind to pierce the clouded veil of thinking caused by the status quo. Use it often"
"Out of clutter, find simplicity. From discord, find harmony. In the middle of difficulty lies opportunity."
"Stop swatting flies and go after the manure pile."
General Curtis LeMay
"Continuous improvement is better than delayed perfection."
"We are too busy mopping the floor to turn off the faucet."
- author unknown
"If you can't describe what you are doing as a process, you don't know what you are doing."
W. Edwards Deming
"Are you aware that all jobs require you to do things you'd rather not do? That's why they have to pay you."
What can I help you with?
A favorite of mine, case studies are problem/solution stories with plenty of background on the people together with a fair amount of technical information. Good at spotlighting customer and product capabilities, and fun to read besides.
Common in trade publications, feature articles are high level explorations of various technical topics, backed by expert opinions and timely information from industry experts
Got a new product or an announcement to make? Press releases are the way to go. Wide distribution via press agencies, subscribers, and email blasts, they're a quick read and a great way to get the word out
White papers, whitepapers, whatever you call them, they're usually several thousand words in length and an excellent tool for deep coverage of specific topics.